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Mikko Kotila
Researcher/Builder
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One of the first forms of large-scale invalid traffic some 20 years ago was coming from content which was created using a simple (Markov-based) content generation script. This was used to create content for sites where ads through Google are placed. The sites used Google AdSense to monetize the traffic. The traffic was coming from Google's search. That went on for a while and a lot of money was made with that scheme. It was very popular back then.With solutions such as Narrato evolving further, we will quickly end up in a situation where great majority of advertising inventory is something we would consider invalid traffic or ad fraud today. That is where this is going. For such schemes, the traffic side of things of course work these days through social media and not search, which is also far easier to manipulate than search is.https://lnkd.in/dnu9dKgG
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Aira
2,555 followers
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Guten Tag!🇩🇪 Aira’s CEO and co-founder, Paddy Moogan, took to the SMX Munich floor yesterday, talking about the challenges of content marketing right now. He touched on the importance of differentiating yourself from all that AI noise, to stand out from the competition. He then went on to share the strategy and tactics used to drive an additional $5m in revenue from organic search for one e-commerce client. The key takeaways…- Make sure you create different content types to capture more search traffic- Spend time writing detailed content briefs to bring together SEO and copywriters- Be sure to measure the impact of your content marketing efforts
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Rodney Wilson
Content Expert | Writer | Storyteller | Editor | Project Manager
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Navigating the content creation maze: Strategies to align with Google's search quality updates fastcompany.comMy journey with the recent trajectory of SEO started in a stuffy hotel conference room where the CEO of a media company, addressing declining web traffic, yelled, "Are we not keyword stuffing?!" I was brand new in a digital editor role with a niche magazine and already noticing that keyword stuffing wasn't exactly returning the results it had in previous years. A handful of algorithm updates later, I learned about the importance Google places on experience, expertise, authoritativeness and trustworthiness — or E-E-A-T — and delivered the news to our marketing team: The old tricks won't work much longer. And they just don't — you can't format your content into Google's top search results in 2024 but rather have to focus on quality, expert information that addresses your audience's needs. As an audience-first content specialist, I find E-E-A-T makes perfect sense. It rewards a responsible approach to digital content creation. There's just too much content out there these days, so if you're going to create something, take the time to make it good and make it right if you want people to see it.
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9,029 followers
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How does Google decide which content gets the spotlight? These are the key factors shaping content visibility. Here's what you need to know:1️⃣ Quality Over Quantity: Gone are the days of keyword stuffing! Google prioritizes quality content that showcases expertise, authority, and trustworthiness (E-A-T). Whether it's AI-generated or human-crafted, if it meets Google's standards, it's in the game.2️⃣ User Intent Reigns Supreme: Google's algorithms are getting smarter by the day, understanding not just what you're searching for but why. Crafting content that aligns with user intent is paramount for climbing the ranks.3️⃣ Experience Matters: It's not just about what you say; it's about how you say it. Google evaluates website usability, from accessibility to mobile responsiveness. Ensuring a seamless user experience can be the game-changer for your content strategy.4️⃣ Location, Location, Location: Context is key. Consider the user's location, past search history, and settings to tailor your content effectively. Local SEO optimization can give you the edge in reaching your target audience.At Wadi, we're experts in deciphering the ever-evolving algorithms that drive digital success. Let's collaborate to elevate your content strategy and conquer the digital landscape together!
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Amit Maheshwari
CEO – Minerva Infotech | 🏆 15+ Years of Experience Across 19+ Countries | 🚀 Delivered Digital Marketing Solution to 275+ Brands | Digital Marketing | Author | Strategy Consultant | Growth Hacker
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Is it true that Google favors big brands and garbage content?Yes, Big brands do crush 80% of quality content.Google does aim to provide users with the best possible search experience.But sometimes, it ends up favoring big brands over smaller ones. Why is that?🧐Big brands often have a long history and authority in their niche. Their established reputation makes Google trust their content more. On the other side, low-quality content can sometimes go unnoticed.But why does Google let this happen?🤔Is it because it's easy to produce? Or perhaps because it's a numbers game for them?It's a combination of both.Google's algorithms are complex, constantly evolving to weed out spam content while still giving everyone a fair shot.What does a small business or content creator do in this domain?Well, not necessarily.Quality and relevance still matter!Focus on creating valuable content that truly serves your audience.So, what’s your take on this matter?Feel free to comment below if you have any queries!💭#seo #google #content #branding #webdesign #algorithm #digitalmarketing #minervainfotech
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Eight Oh Two Marketing
421 followers
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So Hot Right Now: Using Google Trends for SEO Content eightohtwo.comWhile Google Trends gets a lot of use from casual browsers, it's also an important tool in content planning. Jeremiah Greco discusses how content creators can make the most of Google Trends:https://lnkd.in/ePiHazJG
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Techzi
1,357 followers
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Google Unveils Search Quality Overhaul to Combat Low-Value Content - Techzi https://techzi.coGoogle 's Search Game-Changer, a Search Quality Overhaul to Combat Low-Value Content. As it aims to reduce unoriginal content by 40%. Is this the end of low-value content domination? It will also tackle "site reputation abuse," where reputable websites host subpar third-party content to exploit their standing for ranking advantages.Click now to explore the future of search 👉 https://lnkd.in/gzyccA42 #GoogleSearchRevolution #qualityoverquantity #techinnovations
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Review Eagle
94 followers
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How to balance your SEO vs thought leadership content strategy articulatemarketing.comCaught in the crossroads of SEO and thought leadership?🤔 Dive into the intricacies of balancing the two with finesse and strategy. Remember, it's not just about visibility; it's about influence and impact.💡🔍 Understanding the delicate dance between SEO-driven content and thought-provoking insights can redefine your content strategy.🚀 Elevate your content game by blending search engine optimization with compelling narratives that resonate on a deeper level.🌟 Embrace the power of harmonizing technical optimization with inspirational storytelling to create a winning mix that captivates both algorithms and hearts.💬🎯 It's about more than just keywords - it's about crafting a narrative that sparks conversations and drives meaningful engagement. Are you ready to strike the perfect balance? https://lnkd.in/edETd6Y7
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Mario Canario
I create content for local businesses. Ask me how to work 1-on-1 with me.
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The Power of Content MarketingI spend hours weekly learning new trends and testing—a lot of testing.This video was posted about a month ago. It got some traction initially but went flat after a couple of thousand views.Recently, overnight, it went viral. Our reach went through the roof, all without spending a penny on ads.This is why one month of content or a single video won’t be enough in most cases. You need to test things out, be consistent, and get comfortable with the feeling of failing for a bit.But what did we gain from it?Right now, we’re climbing to the top of search results. Our content is doubling our SEO efforts. We're simply doing the job.We’re being considered for jobs we never thought of. Every call we get, we ask, “How did you hear about us?” The answer is always the same: “I found you guys online.”Almost everyone compliments our content—not because it’s the best it can be (there’s always room for improvement)—but because we’re doing it.You can do it too!
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Maya Kislykh
Head of Content
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Here's what I check when looking for underperforming website pages to optimize 👇- The age of the page. I wouldn't rush to optimize new pages (that are less than 6 months old).- The page should target keywords that have potential to get search traffic.- The page should already be in the top 10 for its target keyword.- The target keyword should have commercial value.❓ You might ask, why not optimize pages/ blog posts with zero traffic instead?💡 You'll see faster results (like conversions) by prioritizing the optimization of high-potential pages that target commercial intent keywords.And what's your process? Share in comments! 🙌 Follow me to learn more about B2B content marketing 🙌
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